Our partnership with the BAL is our first-ever collaboration with a sports league. Through it, we’re helping advocate for cleaner, more affordable energy solutions and increased awareness of environmental initiatives across Africa. Our logo is on the court at the Kigali Arena and on the uniforms of the 12 BAL teams, and our efforts are helping improve the quality of life throughout the continent.
One of our first collaborations with the BAL was “Threes for Trees,” an initiative supporting the international Trees for the Future organization that aims to donate more than 100,000 trees to African farmers and non-profit environmental organizations. Together, NFE and the BAL contributed three trees for every three-pointer made during the BAL’s 2022 season. And every time a fan shared, liked, commented, or retweeted a #BALGreen qualified social media post, another tree was donated. The players and coaches also helped plant trees and learned about the important role trees play in our ecosystem.
Throwing the ball to the region’s youth, we brought Special Olympics clinics and Junior NBA clinics to each BAL market to help engage the youth in developing skills for both basketball and life.